Beauty & Skincare
Honest reviews, GRWMs, ingredient breakdowns — for the girl who reads the back of the bottle.
✦ Creator · Beauty · Fashion · Lifestyle
BhumikaSanklecha
A Dubai-based creator at the intersection of beauty, fashion and the everyday — telling cinematic stories for the girl who re-watches a reel just to feel it.
📍 Dubai, UAE✦ EN · HI✉ Open to brand briefs
254K
Views / 90 Days
94.8K
Accounts Reached
+235%
Reach Growth
172K
Top Reel Views
✦ Est. 2023
B.S.
✦Ulta Beauty✦L'Oréal✦Tirtir✦Axis-Y✦Toni & Guy✦Myntra FWD✦Sotbella✦Odette✦Hobbee Me✦OVO✦Ulta Beauty✦L'Oréal✦Tirtir✦Axis-Y✦Toni & Guy✦Myntra FWD✦Sotbella✦Odette✦Hobbee Me✦OVO
§ 01/Real Numbers, Real Screens
Pulled straight
from Instagram.
No mockups. No edits. Every number on this page is taken from the Instagram Insights dashboard on @bhumikasanklecha — last 90 days.
Total views (90d)254,067
Accounts reached94,855
Reach growth+235.7%
From non-followers60.4%
Views · 254,067
By Content Type
By Content Type
A balanced mix — Stories for community, Reels for reach, Posts for storytelling.
Stories58.0%
Reels32.4%
Posts9.5%
✦ Editorial · Dubai · 2025
§ 02 / About
Hi, I'm Bhumika.
I'm a Dubai-based creator telling stories at the intersection of beauty, fashion and the everyday. My corner of the internet is for the girl always finding her next beauty or fashion find, re-watching a reel for the cinematography, and texting a friend the link before she finishes scrolling.
I've partnered with houses like L'Oréal, Ulta Beauty, Tirtir, Axis-Y and Toni & Guy in beauty; fashion edits with Myntra FWD, Sotbella and Odette; plus restaurants and creative studios across the UAE and India.
"Honest, cinematic, and made to be re-watched."
§ 03/Content Pillars
What I make.
Fashion & Lifestyle
Outfit edits, travel diaries, golden-hour portraits across Dubai, India and beyond.
Cinematic Storytelling
Slow-content reels that turn a brand drop into a moment — not an ad.
§ 04 / Top Performing
Greatest hits.
Tap any screenshot — these are live Insights from Instagram, not mockups.
172K
Reel · ♥ 2.5K · 26 Sept
"We danced, we sang, we ran and now we FALL"
25,913
Post · ♥ 244 · 16 Oct
"Black lace, golden hour"
18,372
Reel · ♥ 553 · 7 Dec
"06.12.2025 ♥ ∞"
10,632
Post · ♥ 194 · 23 Aug
"First snow in Kashmir"
5,513
Reel · ♥ 106 · 7 Jan
"Finally found my light up Skechers!"
5,148
Reel · ♥ 79 · 3 Aug
"Real vs. Reel — Matcha edition"
4,407
Reel · ♥ 130 · 28 Dec
"Comment 'GLITTER' for links"
3,501
Reel · ♥ 104 · 22 Apr
"Sip and Paint, Mirror Edition ✨"
§ 05/Audience
Who's watching.
A loyal core that brings new eyes every week. The 60/40 non-follower split is the sweet spot for product-discovery campaigns.
Followers
39.6%
Non-followers
60.4%
Primary Age
18 – 34
Top Geos
UAE · IN · US
Gender Skew
72% F
§ 06/Selected Clients
Brand Partners.
Trusted by global houses and emerging labels across beauty, fashion, dining and creative — each collaboration crafted with intention.
10+ Brands4 Categories3 Continents
BeautyUlta Beauty
BeautyL'Oréal
SkincareTirtir
SkincareAxis-Y
HairToni & Guy
FashionMyntra FWD
FashionSotbella
FashionOdette
CreativeHobbee Me
DiningOVO
§ 07 / Let's Work
Have a brief?Let's make it.
@bhumikasanklecha
Location
Dubai, UAE
Response
Within 24h
Deck
On request
© 2026 Bhumika SanklechaAll Rights Reserved