Beauty & Skincare
Honest reviews, GRWMs, ingredient breakdowns — for the girl who reads the back of the bottle.
✦ Creator · Beauty · Fashion · Lifestyle
BhumikaSanklecha
A Dubai-based creator at the intersection of beauty, fashion and the everyday — telling cinematic stories for the girl who re-watches a reel just to feel it.
📍 Dubai, UAE✦ EN · HI✉ Open to brand briefs
254K
Views / 90 Days
94.8K
Accounts Reached
+235%
Reach Growth
172K
Top Reel Views
✦ Est. 2023
B.S.
✦Ulta Beauty✦L'Oréal✦Tirtir✦Axis-Y✦Toni & Guy✦Myntra FWD✦Sotbella✦Odette✦Hobbee Me✦OVO✦Ulta Beauty✦L'Oréal✦Tirtir✦Axis-Y✦Toni & Guy✦Myntra FWD✦Sotbella✦Odette✦Hobbee Me✦OVO
§ 01/Real Numbers, Real Screens
Pulled straight
from Instagram.
No mockups. No edits. Every number on this page is taken from the Instagram Insights dashboard on @bhumikasanklecha — last 90 days.
Total views (90d)254,067
Accounts reached94,855
Reach growth+235.7%
From non-followers60.4%
Views · 254,067
By Content Type
By Content Type
A balanced mix — Stories for community, Reels for reach, Posts for storytelling.
Stories58.0%
Reels32.4%
Posts9.5%
✦ Editorial · Dubai · 2025
§ 02 / About
Hi, I'm Bhumika.
I'm a Dubai-based creator telling stories at the intersection of beauty, fashion and the everyday. My corner of the internet is for the girl who reads ingredient lists, re-watches a reel for the cinematography, and texts a friend the link before she finishes scrolling.
I've partnered with houses like L'Oréal, Ulta Beauty, Tirtir, Axis-Y and Toni & Guy in beauty; fashion edits with Myntra FWD, Sotbella and Odette; plus restaurants and creative studios across the UAE and India.
"Honest, cinematic, and made to be re-watched."
§ 03/Content Pillars
What I make.
Fashion & Lifestyle
Outfit edits, travel diaries, golden-hour portraits across Dubai, India and beyond.
Cinematic Storytelling
Slow-content reels that turn a brand drop into a moment — not an ad.
§ 04 / Top Performing
Greatest hits.
Tap any screenshot — these are live Insights from Instagram, not mockups.
172K
Reel · ♥ 2.5K · 26 Sept
"We danced, we sang, we ran and now we FALL"
25,913
Post · ♥ 244 · 16 Oct
"Black lace, golden hour"
18,372
Reel · ♥ 553 · 7 Dec
"06.12.2025 ♥ ∞"
10,632
Post · ♥ 194 · 23 Aug
"First snow in Kashmir"
5,513
Reel · ♥ 106 · 7 Jan
"Finally found my light up Skechers!"
5,148
Reel · ♥ 79 · 3 Aug
"Real vs. Reel — Matcha edition"
4,407
Reel · ♥ 130 · 28 Dec
"Comment 'GLITTER' for links"
3,501
Reel · ♥ 104 · 22 Apr
"Sip and Paint, Mirror Edition ✨"
§ 05/Audience
Who's watching.
A loyal core that brings new eyes every week. The 60/40 non-follower split is the sweet spot for product-discovery campaigns.
Followers
39.6%
Non-followers
60.4%
Primary Age
18 – 34
Top Geos
UAE · IN · US
Gender Skew
72% F
§ 06/Selected Clients
Brand Partners.
Trusted by global houses and emerging labels across beauty, fashion, dining and creative — each collaboration crafted with intention.
10+ Brands4 Categories3 Continents
BeautyUlta Beauty
BeautyL'Oréal
SkincareTirtir
SkincareAxis-Y
HairToni & Guy
FashionMyntra FWD
FashionSotbella
FashionOdette
CreativeHobbee Me
DiningOVO
§ 07 / Let's Work
Have a brief?Let's make it.
@bhumikasanklecha
Location
Dubai, UAE
Response
Within 24h
Deck
On request
© 2026 Bhumika SanklechaAll Rights Reserved